Responsibilities Of The Role
Strategy & Consulting:
- Diagnose a client’s current situation their objectives
- Develop Media proposals in line with client needs
- Use Neo proprietary tools to understand consumer behaviors and then develop strategies and/or opportunities accordingly
Operations & Delivery
- Grow strong relationships with all relevant contacts client side including Senior Management
- Work with client teams to ensure that retainer and project based work is implemented efficiently and to the expect standards/deadlines
- Ensure SEM efficiencies are made by the proper use of tools and integration
- Continuously working with the client and 3rd party teams to develop and implement tactics and content marketing initiatives.
- Allocate clients budgets to maximise the client’s return on investment
- Constant focus and optimisation on improving performance based metrics such as CTR, Avg CPC, CPA, etc.
Business Growth And Development
- Be competent in spotting and driving opportunities for existing clients
- Work with Senior Management on new business & award entries
- Manage revenue and finance process
- Work with Senior Management to address goals and KPIs
Process & Team Management
- Be competent at keeping an internal WIP document up to date
- Ensure team members are completing work on time
- Ensure all SEM output is SOX compliant and timesheets are completed accurately
- Provide on the job training, coaching and mentoring to Search Executive/Assistant
- Conduct performance reviews with Search Executive/Assistant where relevant in accordance to Neo processes and timelines
- Provide timely feedback to ensure all search deliverables are of a high-quality
- Assist in the recruitment of new Search Managers, Executives or Assistants
What You Will Need
- Minimum 4 years of SEM experience, ideally with strong operational track record
- Extensive usage and knowledge of analytical packages e.g. Google Analytics, or Omniture.
- Strategy and implementation of client campaigns across the following platforms: Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook and Instagram Ads
- Strategic knowledge and implementation of SEO tactics is added advantage
- Consultative skills with a passion of making the complex simple
- Proficient in Microsoft Office with a strong focus on Excel (vlook ups, pivot tables, IF functions)
- Account and team management experience
- A demonstrably high level of initiative and resourcefulness
- Excellent administrative and organisational skills, with strong presentation skills
- Attention to detail with high levels of accuracy
- Ability to cope with conflicting demands and to prioritise tasks
- Ability to support others in problem solving
- Google Analytics and AdWords Individual Qualifications
