Paid Search Manager

What You'll Do:

Strategic Leadership: Lead our global digital marketing efforts by partnering with Regional Digital Marketing Managers to elevate Paid Search campaigns, ensuring alignment with our overarching marketing strategies.

Performance Optimization: Execute comprehensive audits across markets to pinpoint and leverage optimization opportunities, thereby enhancing campaign performance and efficiency.

Content Development: Craft engaging ad copy based on thorough keyword research. Manage and optimize key campaign elements, including conversion rates and bidding strategies, to maximize impact.

Data-Driven Analysis: Employ advanced analytics to dissect campaign data, evaluate keyword costs, and test the effectiveness of landing pages. Share insights on emerging opportunities and potential risks, fostering informed decision-making.

Tracking and Accuracy: Guarantee the integrity of campaign data through meticulous tracking using Google Tag Manager and Analytics, ensuring actionable insights for continuous improvement.

Market Intelligence: Keep abreast of the latest digital marketing trends and Google Ads best practices, applying this knowledge to keep our campaigns at the forefront of the industry.

Team Empowerment: Mentor team members in Paid Search excellence, guiding their campaigns towards success and encouraging the adoption of innovative strategies.

Revenue Growth: Collaboratively spearhead initiatives with the performance marketing team to boost revenue through strategic non-brand campaigns.

Innovative Experimentation: Pilot and perfect new Paid Search strategies and channels, embracing experimentation to uncover growth avenues and expand our digital footprint.

Optimize for Success: Improve campaign efficiency by conducting ad copy tests, carrying out continuous optimizations, and ensuring campaigns perform at their peak levels.

Who You Are:

Experience: Minimum 4 years in paid search (advanced Google and Bing skills required) and 3+ years using Google Analytics, Looker, or similar tools.

Language Skills: Proficiency in written and spoken English.

Track Record: Proven lead generation and audience growth capabilities.

Team Player: Ability to collaborate effectively with diverse teams and regions.

Tools: Proficiency with bid management platforms like Kenshoo, Marin, or Search Ads 360 and basic knowledge of Asana or similar tools.

How You Know You're Crushing It:

Revenue Growth: Driving year-over-year growth in digital revenue from Paid Search campaigns.

Thought Leadership: Becoming a search strategy thought leader within the team and organization.

Things We Love:

Technical Skills: Programming or scripting abilities for Google and Bing Ads.

Knowledge: Strong understanding of paid search best practices and a commitment to staying updated on industry trends.

Analytical Skills: Ability to analyze data deeply, identify trends, and derive actionable insights.

Communication: Excellent communication skills to guide team members effectively.

Drive for Growth: Persistent pursuit of growth, embracing a test-and-learn approach.

Collaboration: Thriving in a collaborative environment, fostering strong relationships with stakeholders