Responsibilities:
Following the Fewer, Bigger, Better principle, identify and prioritize new business opportunities above category with Market Head, Corp. Head of I&R and relevant BEOs/functional heads.
Lead incubator projects from the idea to launch, taking responsibility for ROI, financial budgeting and integrated commercial planning and performance, revenue and profitability of projects end-to-end.
Develop deep consumer knowledge to be shared effectively with relevant cross-functional stakeholders.
Deliver, in collaboration with category / channel and customer teams, shopper experiences that delight consumers / shoppers
Develop strong, functionally aligned brand and ICP plans leading to flawless execution. Develop the Market Business Strategy for Incubator long-term.
Create engaging brand experiences for consumers when and where they are most receptive to brand contacts.
Full responsibility of P&L, ensuring top and bottom line delivery as per business launch plan.
Collaborate with internal multi-functional resources and external stakeholders in the delivery and execution of key innovation projects.
Qualifications:
Minimum of bachelor's degree in marketing, Business Administration or related fields
Minimum 10 years of working experience in marketing preferably in FMCG MNC brands
Experienced in NPD, innovation strategy, execution, and concept development
Experience in leading and managing cross functional teams
Excellent command of English & Thai
ONLY SHORTLISTED CANDIDATES WILL BE NOTIFIED ***
Skills
Functions
Full-time
Company
43 active jobs
Industry:
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