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    Head of Modern Trade Sales

    Full-Time
    , Thailand
    Posted: October 19, 2024
    Position Details

    Key Responsibilities:

    • Formulate & manage modern trade sales strategy to achieve key objectives such as key accounts sales target/ forecast & trade spending plans, in liaison with Trade Marketing & Consumer Marketing, to make sure the alignment of marketing strategies & objectives with sales execution plans.
    • Lead modern trade sales activities such as trade agreement and major promotion negotiation & contract terms to gain the most benefit and still maintain good relationship with the customers.
    • Liaison with Trade Marketing & Consumer Marketing to create advantageous marketing key drivers for developing key accounts business and against competitors.
    • Manage trade marketing activities & programs according to trade marketing plans.
    • Prepare analytical reports/ information, products assortment, category status, market share to develop action plans to improve the effectiveness and/ or recommend to the commercial management teams.
    • Manage trade promotion spending and control over credit and financial outstanding of each account to ensure that collections are in line with targets.
    • Monitor Key Account Managers on utilizing each account budget efficiently and profitably to ensure target accomplishment.
    • Supervise, motivate, coach and train Key Account Managers to ensure effectiveness and efficiency of key account sales force management.
    • Conduct performance review of Key Account Managers on a quarterly basis.
    • Manage key account teams’ performance (KPIs) and sales training when needed to enhance an effective sales force capability.


    Qualifications:

    • Master’s degree
    • Minimum 7 years modern trade sales experience with 5 years in managerial level
    • Knowledge of modern trade and competitor insight
    • Leadership Skill
    • Outstanding customer relationship management
    • Conceptual Selling Skill
    • Excellence Negotiation Skill
    • Coaching & Motivation Skills
    • Decision Making & Problem-Solving Skills



    Skills
    Negotiation skills
    Modern Trade
    CRM

    Functions
    Sales

    Job Overview

    Job Type:

    Full-Time


    Company

    AB Food & Beverages (Thailand) Ltd. logo

    AB Food & Beverages (Thailand) Ltd.

    13 active jobs

    Industry:

    Consumer Goods, Retail & E-Commerce

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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