Job Description

• Achieve the daily targeted number of sales calls with a focus on MICE clients.
• Develop MICE business leads for the hotel on a weekly basis.
• Prepare a monthly list of MICE accounts to penetrate for the following month.
• Plan a minimum of two site inspections or entertainment meetings per week with qualified potential or new MICE accounts.
• Prepare a monthly action plan for the MICE market segment.
• Perform a monthly review of MICE account profiles, focusing on room nights production and average rate.
• Monitor competitors’ MICE rate strategies, account penetration, and marketing activities to maintain a competitive edge.
• Fully responsible for MICE accounts under your management, including contracting, updating profiles, and renewing contracts.
• Update management on VIP MICE arrivals and ensure meet and greet arrangements are in place.
• Up-sell, cross-sell, and promote hotel facilities and services to MICE clients at every available opportunity to maximize sales revenue.
• Conduct negotiations with MICE clients to achieve the best profit and rates for the hotel.
• Attend MICE industry events and local community business functions to network and maintain high visibility.
• Update the Director of Business Development on MICE market trends and business leads.

Qualifications

• Diploma in Tourism / Hospitality Management
• Minimum of 2 years of experience in a similar capacity with proven track records
• Excellent reading, writing and oral proficiency in English language
• Proficient in MS Excel, Word, & PowerPoint