Job Description:

• Analyze and understand customer demands for retail banking products and services, collect market information, gain insight into market trends, plan and manage strategies for each retail customer segment.

• Initiate the launch of various marketing promotions such as customer acquisition, cross-selling, up-selling, aiming to develop potential/high value customer segmentation, and to monitor the target achievement for each promotion on a regular basis.

• Prepare a strategic plan for sales of retail products including communicating and assigning plans to sales team members.

• Study and analyze retail customers’ needs and problems, including finding ways to improve business processes to develop customers’ experience.

• Conduct post-campaign evaluation report and analysis; deliver timely and right cross-sell plan, closely align with external partner to maximize business result.

• Co-work with product managers in IT related development phase to achieve expected deliverables and target timeline as well as support Data management for retail sales management

Qualification:

• Bachelor/Master's degree in Marketing, Finance & Banking, Business Administration, or a related field.

• 5 years’ experience in sales management, retail sales and campaign management, marketing, or banking industry with strong know-how and understanding in AEC market.

• Excellent mentoring, coaching and people management skills.

• Strong in communication and presentation skill.

• High achievement drive.

• Location: Kasikorn Bank, Phaholyothin Office (near BTS Ari), and occasionally travel to AEC Country.