Develop and align with Bottlers across Thailand, Vietnam and Laos on detailed marketing activity plans to deliver the agreed strategies, including:
Pull activities (advertising, consumer promos, sampling and activation)
Distribution targets and customer promotions
Channel strategies
Lead the execution of the annual marketing plans, including:
Executing sampling, consumer promotion and activation campaigns
Developing POP material required to suit local channels and customers
Conducting joint business planning with key Away From Home customers
Support the Bottlers GTM team in the execution of the AOP and delivery of key brand & financial goals
Monitor performance against AOP KPIs and financial goals, and conduct regular reviews with Bottlers and Pepsi Lipton stakeholders, including preparing required reports, presentations and forecasts, and recommending necessary steps to dynamically manage plans and budgets to deliver the AOP goals
Manage local implementation of operational projects ( innovation, packaging changes etc), and co-ordinate with Pepsi Lipton Technical and Operational resources as required.
Manage the Away from Home Agenda for Thailand, Vietnam, Laos and new markets
Support with Strategic initiatives and AOP preparation across the region
Manage the 2 bottler resources
Look after white spaces in the region
Qualifications
Person Profile
Business Skills
Strong strategic thinker, with business acumen and discipline to focus on the right priorities.
Deep rooted understanding of beverage industry, total system & bottler economics
Experienced in managing P&L
Significant depth on Brand Management (particularly NCB), Consumer Insights and Channel marketing with breadth in Customer marketing, Finance and Operations
Demonstrated ability to turn marketing strategies into winning operational plans
Proven ability to manage a matrix organization (cross-functional / cross-border) with multiple levels of alignment within the PepsiCo system, Unilever system and with the joint venture Board of Directors
Excellent communication, alignment and influencing skills
Personal Skills
Committed team builder with a high passion for growth & excellence
Excellent leadership & people management skills able to identify, gain trust & engage with key stakeholders to navigate in a larger system where Lipton may not a top priority
High level E.I and ability to build strong relationships with, and manage culturally diverse groups of people from two distinctive corporate cultures (Unilever & PepsiCo) in addition to the Bottler’s.
Skills
Marketing Strategy
Presentation
Market Planning
Business Planning
Strategic Thinking
Key Performance Indicators
Go-to-market
Functions
Sales
Job Overview
Job Type:
Full-Time
Company
Suntory Pepsico Beverage Thailand
82 active jobs
Industry:
Consumer Goods, Retail & E-Commerce
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