Responsibilities
That means you expertly and creatively coordinate foodpanda’s content activities in terms of strategy, content creation, editing, planning, social media management and monitoring. Your key responsibilities include, but are not limited to:
- Creating master English copy for local 360 campaigns and APAC projects. This includes CRM flows, social channels, performance channels, TVCs, OOH, radio spots and in-store collateral.
- Collaborating on content strategy and tone of voice across multiple business verticals with your content lead.
- Ideating agile content concepts that delight, entertain, engage and inspire.
- Proofreading and sub-editing En content.
- SEO-driven blog content that is both entertaining and tactical.
- UX writing for our mobile app and website.
- Employee and rider branding projects.
Who We Are Looking For
- A Big Thinker: As a digital native you know what content people consume and how they consume it. You are strategic in your thinking and approach, whilst always on the lookout for emerging content, social platforms and tools — you like to bring your craziest ideas to the table.
- A Content Creator: You’re the link between our local and regional teams, generating creative content that will be used on our website, online magazine, newsletter, offline material and social media.
- A Team Player: You develop a strong content strategy as a member of our Regional Editorial Team, ensuring the best creative execution possible.
- An Editor: You are responsible for localizing and editing regional content and campaign ideas. You are the go-to person for the local teams on the ground for all editing- and content-related questions in English.
- A Social Media Addict: You’re the voice of foodpanda on social media in all of our English speaking territories. You bring our social positioning to the next level through building, managing and optimizing our organic and paid social posts for relevant audiences.
What you need to be successful
- Bachelor’s or Master’s degree in journalism or related field would be preferred.
- Minimum of 2 years’ relevant experience in content creating or branding.
- You are socially savvy and have good knowledge of social media landscape.
- You are both a strategist and an executor, you know how to take an idea from a line in your notebook to the next game-changing campaign.
- You’re creative, entrepreneurial, curious, flexible, and highly motivated.
- You have a strong understanding of international marketing and the online delivery industry, in terms of both business trends and social media developments.
- Experience working in a fast paced and dynamic environment.
- Able to work independently, detail-oriented with the ability to multi-task.
- Concise and skilled communicator both in written and speaking in English
- Malay or Mandarin language skills a strong plus.
