Strategic Marketing Manager - Bangkok City Smart (Subsidiary Company)

Responsibilities :

• To ensure the effectiveness of communication strategy, its ability to be implemented in all communication channels, and its alignment with audience profiles and corporate goals
• To initiate, develop and propose strategic communication plans to deliver insightful and compelling in all channels
• To prepare content and set consistent tone for the publication of marketing material to ensure the effectiveness and corporate identity alignment
• To coordinate and motivate internal department and advertising agencies to synchronically develop efficient marketing communication campaign reaching highest capability and creative result.
• To analyze consumer trends and customers’ database to develop systematic way to communicate with customer to bring their engagement, loyalty and positive word of mouth
• To monitor and analyze market trends and competitors’ communication strategies for strategic communication planning
• To plan and control budget of marketing campaign
• To undertake related activities as required

Qualifications :

• Bachelor’s or higher degree in Communications Arts, Marketing, Public Relations or related field.
• At least 7 years’ experience in Marketing Communication, Media planner, AE or related field.
• Working experience from Advertising or Media Agency will be an advantage.
• Creative, initiative, proactive, result and customer oriented.
• Strategic thinker with good interpersonal skills.
• Able to work well under pressure atmosphere.