Brand Manager - Singha Beer (Thai Consumer)

Responsibilities:

• Develop brand and channel strategies for international market and lead all initiatives and execution throughout the year.

• Works closely with international sales and country team in identifying needs and insights of each market then design implementation plan and support execution of marketing activities and campaigns to promote brand to international market and drive brand usage.

• Monitor and evaluate effectiveness and impact of all initiatives and activities as well as analyze and optimize.

• Manage all social media platform and communicate to international market to drive awareness and engagement with the brand.

• Analyze country situation, consumer insight and perform risk management.

• Design and maximize the usage of marketing materials eg. POSMs for different country and work closely with international sales and country team in allocation.

• Track and analyze competitors' movements of each country and initiate tactical actions to response.

• Responsible for budget management.

Qualifications :

• Bachelor's degree or equivalent in Marketing

• Minimum 7 years of experience in brand management and marketing with a proven track record of driving sales, preferably in leading beverage or dynamic food retail businesses

• Able to conduct market visits or marketing event during night shifts

• Should be comfortable participating in social or business settings where alcohol is served