Performance Marketing Analyst

Responsibilities:

• Monitor, analyze, and optimize paid media campaigns across Facebook Ads, TikTok Ads, and Google Ads

• Support media planning and audience segmentation using first-party and CRM data

• Develop and maintain campaign dashboards and performance reports using BigQuery, Looker Studio, and Excel

• Perform creative testing (A/B), budget pacing, and funnel conversion tracking

• Analyze ad performance across platforms, identify underperforming creatives or audiences, and recommend actionable improvements

• Use event-level data and UTM tracking to measure campaign effectiveness and attribute conversions

• Collaborate with marketing and data engineering teams to enhance tracking, targeting, and data pipelines

• Generate insights that inform creative direction, channel mix, and customer acquisition strategy

Qualifications:

• 1–3 years of hands-on experience managing or analyzing digital ad campaigns (Facebook, TikTok, Google)

• Proficiency in performance marketing metrics, attribution, and media buying logic

• Familiarity with SQL (BigQuery preferred) and BI tools (Looker Studio, Tableau, Power BI)

• Strong Excel/Google Sheets skills and comfort working with large, messy datasets

• Experience with pixel implementation, conversion APIs, and audience uploads (hashed PID) is a plus

• Strong analytical mindset and communication skills

• Must be a Thai citizen (on-site role, no visa sponsorship)