MarTech Business Development Manager

Responsibilities:

Incoming / Engagement (15%)

• Initiate initial engagement with qualified leads, coordinating with the MarTech Lead.
• Follow up with clients and schedule initial calls/meetings.
• Collaborate with the MarTech Lead to determine engagement participants and facilitate discussions.
• Conduct market research to prepare for client engagements.
• Document the MoM for each interaction.

Proposal

• Assist in the development of proposals, including compiling standard documents, company information, and case studies.
• Support proposal development.

CRM

• Maintain up-to-date records of client interactions in the CRM system.
• Manage CRM updates for the entire MarTech team.

Outbound / Creating Opportunities (50%)

• Identify and research potential key clients in alignment with the MarTech Lead.
• Coordinate initial engagements and gather project briefs as per agreements with the MarTech Lead.

Marketing / Networking

• Participate in internal and external events.

Qualifications:

• Demonstrated success in B2B sales and negotiation, preferably in the MarTech or SaaS industry.
• Strong verbal and written communication skills in Thai and English.
• Proficiency in IT and SaaS products such as Google Workspace or equivalents.
• Experience in cultivating long-term client relationships rather than one-off sales transactions.
• Ability to work in an organized, focused, and systematic manner.
• Bachelor’s degree in business, marketing, IT, or related fields is preferred but not required.
• Familiarity with CRM software (e.g., Salesforce, Pipedrive, HubSpot).
• Familiarity with automating outreach with LinkedIn, email, or similar tools to optimize communication and outreach routines.
• Effective presentation creation and delivery skills.