Trade Development and Field Force Manager

Responsibilities:

Trade Development:

• Develop and implement trade development strategies aligned with BA (business area) objectives and guidelines.
• Collaborate with internal teams and external partners to execute trade marketing campaigns and promotions.
• Manage display effectiveness in country retail outlets, ensuring the right products and models are showcased prominently.
• Strategize and execute key promotions aimed at driving sales growth and enhancing brand visibility.
• Monitor investments in stores, track ROI, and optimize spending to maximize impact and efficiency.
• Ensure compliance with BA (business area) guidelines and standards in trade development activities.

Field Force Management:

• Oversee country field force operations and ensure adherence to BA (business area) guidelines and standards.
• Monitor the effectiveness of country field force activities, including sales performance and execution of promotional campaigns.
• Provide guidance and support to field force personnel to enhance effectiveness and productivity.
• Collaborate with country to develop as well as to Implement incentive programs and recognition schemes to motivate and reward high-performing field force teams.

Sales and Performance Monitoring:

• Monitor sales performance and track key metrics to assess the effectiveness of trade development and field force activities.
• Analyze data and insights to identify opportunities for improvement and optimization.
• Prepare regular reports and presentations to communicate performance results and insights to stakeholders.
• Collaborate with BA and country teams to align trade development and field force strategies with overall business objectives.

Qualifications:

• Bachelor’s degree in business administration, Marketing, or a related field. Advanced degree is a plus.
• Minimum of 3+ years of experience in trade development, field force management, or related roles within the consumer goods industry.
• Strong understanding of trade marketing principles and retail operations.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Proven leadership and management skills, with the ability to motivate and inspire teams to achieve results.
• Analytical mindset with the ability to interpret data and insights to drive decision-making.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Fluency in [Country Language] and English is required.