Conduct comprehensive market research to understand industry trends, competitive landscape, and customer needs.
Develop strategic positioning and messaging to differentiate FutureSkill’s offerings in the market.
Customer Persona and Go-to-Market (GTM) Strategy:
Identify and define target customer personas to tailor marketing efforts effectively.
Develop and execute GTM strategies for new content (course) product launches, collaborating with cross-functional teams to ensure successful implementation.
Material, Content, and Education Development:
Create and oversee the development of marketing and branding materials, including creative & marketing direction, branding & marketing content used in website, social media, KOL, other marketing channels.
Customer Insights and Product Development:
Gather and analyze customer insights to inform product development and enhance product course offerings.
Work closely with the product team to ensure customer feedback is integrated into product improvements.
Product Marketing Performance Reporting:
Monitor and analyze the performance of marketing campaigns and strategies.
Prepare detailed reports on key metrics such as customer acquisition, engagement, and conversion rates.
Content Product Oversight:
Oversee the content development process for targeted customers, ensuring alignment with market needs and company objectives.
Ensure all content meets quality standards and is effectively marketed to the target audience.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in product marketing, preferably in the EdTech or technology sector.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent written and verbal communication skills in both Thai and English.
Ability to manage multiple projects and work collaboratively in a fast-paced environment.
Creative thinker with a passion for education and technology.
Skills
Marketing
Analytical Skills
Technology
Edtech
Functions
Marketing
Job Overview
Job Type:
Hybrid
Company
FutureSkill
15 active jobs
Industry:
Education & Training
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