Responsibilities:

• Initiate Customer Relationship Management (CRM) Fully and lead consumer database management, consumer data-driven as well as Focuses on driving customer retention and loyalty.
• Manage the customer journey of the loyalty program and work with other teams to centralize and offer the benefit to customer
• Manage data analytics, identify potential customers and drive project Customer Relationship Management in corporate
• Execute data analytics and campaign analysis by ensuring the database is segmented effectively for data-driven marketing activities to help grow commercial opportunities
• Ensure effective segmentation of database for targeted communications
• Update skilling internally for latest Customer Relationship Management and data trends and sharing best practices and benchmarking to the division
• Driving the Customer Relationship Management and Data analysis for business insights and develop plans for activations

Qualifications:

• Bachelor’s degree or Master's Degree in Marketing or a related field
• At least 5 years of Customer Relationship Management (CRM) experience
• Excellent communication skills that will ensure effective conveyance of information and execution in a cross-functional setting
• Strong understanding of CRM principles and experience with CRM tools
• Good analytical skills and using analytic tools are preferable (Excel , etc.)
• Data background and knowledge will be a plus
• Interested in the education industry will be considered