CORE WORK ACTIVITIES
Building Brand and Property Awareness to Drive Revenue
- Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property and restaurants.
- Solicits new media outlets and travel media individuals.
- Selects the best opportunities for the property based on market conditions and property needs.
- Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
- Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets.
- Supports the hotel’s social media efforts, if applicable.
- Works with online media outlets to promote the hotel.
- Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
- Develops brochure and property collateral materials.
- Participates in all property imaging work (e.g., signage).
- Ensures consistent brand and property message is communicated in all public relations and communications efforts.
Building Successful Relationships
- Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.
- Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue.
- Conducts solicitation and maintenance calls to media.
- Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
- Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property.
- Assists property in developing promotions for various campaigns.
Coordinating Communication Efforts
- Provides accurate, complete and effective communications to visiting journalists, publicity or promotions.
- Evaluates new public relations opportunities for the property.
- Develops strategic public relations plan for property, includes group, leisure and local efforts.
- Assists in managing individual and group media visits.
- Coordinates community service activities in concert with the public image and needs of the resort.
- Assists in creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.
- Supports hotel press releases and other content for print media and electronic media.
Providing Exceptional Customer Service
- Sets a positive example for guest relations.
- Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints.
- Observes service behaviors of employees and provides feedback to individuals and/or managers; continuously strives to improve service performance.
- Conducts site inspections with visiting journalists.
Additional Responsibilities
- Keeps detailed files and records on all matters relative to property's public materials.
- Ensures that property is following all corporate public relations guidelines.
Education And Experience
- 2-year degree from an accredited university in Marketing, Business Administration, or related major; 2 years experience in public relations, communications, or related professional area.
- 4-year degree from an accredited university in Marketing, Business Administration, or related major; no experience required.
