Key Accountabilities

• To synchronize Brand strategy and channel strategy into the execution in stores, Develops, aligns, and implement Channel/Trade Marketing plans to ensure company and category objectives are achieved by translating the overall category strategies for all trade channels to achieve business plan, distribution, and merchandising targets.
• Lead business analysis and development of annual coordinated marketing campaign/promotion/festive campaigns based on strong understanding of consumer, shopper, and eye care professional insights to grow the retail channel and to and build strong leadership.
• Work cross functionally to prepare Customer JBP and work with the sales team to present and align with the customers.
• Lead store profiling analysis, handle stores segmentation and develop plan to grow the store share.
• Be responsible for the planning and implementing of in-store executions including in-store branding, POSM creation and distribution, and communication tools to support sales team.
• Quantify, Identify, and build Big Bet campaigns that synchronize with the Marketing strategy.
• Work with Brand manager to handle price setting for New Product launches by thorough benchmarking of competitiveness.
• To do volume forecast on new product initiative, new product development, and monthly close estimate by brand.
• Regularly conducting competitor benchmarking and agile working to build competitor activities.
• Ability to independently lead projects by connecting with cross functional teams to achieve strategic key account goals, including Consumer Roadshow.
• Coordinate and supervise the budget for trade spend with account manager/executive by balancing between brand strategies and channel strategies
• Working closely with CSR team to run sample management for store
• Support agency to feedback customers questions from across platforms to improve consumer experiences with brand.

Qualifications:

• University educated in business or related subject areas.
• At least 5 years of trade marketing management experience gained preferably from a reputable personal care/ OTC industry.
• Insights driven with consumer needs and retail business requirements.
• Good Big Picture Orientation with attention to details.
• Having Growth Mindset, Analytical & strategic, great teammate, self-confident, Openminded, proficient in spoken and written English.
• Innovative, Business Excellence and results oriented.
• Strong communication and social skills.
• Strong leadership and business acuity.
• Work independently who is a good initiator with multi-task and time management skills.