Lead the development and execution of OPU operational plan for the defined TA/brands in alignment with ROPU brand strategies, with a focus on maximizing customer engagement and execution excellence to drive sales growth and market share gain
Ensure cross business/function alignment with Medical Affairs and Sales and regular provide
OPU inputs/feedback into the development of ROPU brand strategies
Lead, manage and develop direct reports within the TA in the OPU
Duties & Responsibilities
Lead the development and execution of OPU operational plan for the defined TA/brands
Influence the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insights
DRIVING BUSINESS RESULTS:
Contribute to the LTF/Outlook preparation by providing sales and investment planning for the defined brand/TA
Develop LTF proposals for Sales, Direct Promotion and Field Force FTEs
Develop business cases/proposals for additional growth opportunities
Drive the TA/Brand performance in line with the OPU objectives
Ensure achievement of OPU sales, market share and profit/profitability objectives of assigned brands in the TA
Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands in the TA within the OPU
PROCESS/CROSS-FUNCTIONAL COLLABORATION:
Provide input to (R)OPU brand teams on local market, customer and competitor information as part of the development of the IBP and ICP
Work as a TA/brand team to implement OPU operational plan including OPU customer engagement plan
Drive performance through high quality brand reviews, issue identification, brainstorming to offer / share medical-marketing solutions
Launch readiness driver - lead local launch readiness process to ensure achievement of launch readiness milestones
Ensure the preparedness and skills of the team to launch and promote products within the TA in terms of product, market and company development
Continuously update and educate the organisation on topics relevant to the TA/brands, supporting the sales functions with updates and training materials for the TA/brands
Manage allocated TA DP budget
In collaboration with Commercial Operations, deliver monthly performance update and KPI reporting, with close monitoring of OPU market shares, immediately highlighting potential issues to HPLC and proposing solutions and counter measures
Lead and develop an effective team committed to delivering stretch targets and achieving both short-term and long-term business objectives
Provide clarity on the goals and objectives to be achieved by the team
Ensure development of skills and abilities through ongoing feedback, coaching and development opportunities
Oversee and drive overall performance management and talent management of the team
Ensure implementation and compliance to the Performance Management / Talent Management / Compensation Planning / BI People timelines for the year
Ensure that there are development plans for direct reports and that they are being implemented on the agreed timelines
Ensure that talents are properly identified and that they are discussed in the cross validation and succession plans
Ensure that proper coaching is provided during the MAG discussions (midyear, year end, or whenever the need arises).
Ensure the adequate staffing of the team and the development and movement of talents are properly implemented
Requirements
Bachelor's Degree in Pharmaceutics or sciences-related or Master's Degree in Marketing / Business Management is advantage
Solid experience in pharmaceutical marketing at a managerial level
A prior track record of success
Preferably someone with Nephrology or Endocrinology or Cardiology experience
Minimum 5 years of marketing experience
Minimum 2 years leadership experience or success proven as leader
Business and Marketing Acumen: Entry Stage: Developing; Target Stage:Demonstrating
