Marketing Lead, Metabolic, Thailand

The Position

• Lead the development and execution of OPU operational plan for the defined TA/brands in alignment with ROPU brand strategies, with a focus on maximizing customer engagement and execution excellence to drive sales growth and market share gain
• Ensure cross business/function alignment with Medical Affairs and Sales and regular provide
• OPU inputs/feedback into the development of ROPU brand strategies
• Lead, manage and develop direct reports within the TA in the OPU

Duties & Responsibilities

• Lead the development and execution of OPU operational plan for the defined TA/brands
• Influence the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insights
• DRIVING BUSINESS RESULTS:
• Contribute to the LTF/Outlook preparation by providing sales and investment planning for the defined brand/TA
• Develop LTF proposals for Sales, Direct Promotion and Field Force FTEs
• Develop business cases/proposals for additional growth opportunities
• Drive the TA/Brand performance in line with the OPU objectives
• Ensure achievement of OPU sales, market share and profit/profitability objectives of assigned brands in the TA
• Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands in the TA within the OPU
• PROCESS/CROSS-FUNCTIONAL COLLABORATION:
• Provide input to (R)OPU brand teams on local market, customer and competitor information as part of the development of the IBP and ICP
• Work as a TA/brand team to implement OPU operational plan including OPU customer engagement plan
• Drive performance through high quality brand reviews, issue identification, brainstorming to offer / share medical-marketing solutions
• Launch readiness driver - lead local launch readiness process to ensure achievement of launch readiness milestones
• Ensure the preparedness and skills of the team to launch and promote products within the TA in terms of product, market and company development
• Continuously update and educate the organisation on topics relevant to the TA/brands, supporting the sales functions with updates and training materials for the TA/brands
• Manage allocated TA DP budget
• In collaboration with Commercial Operations, deliver monthly performance update and KPI reporting, with close monitoring of OPU market shares, immediately highlighting potential issues to HPLC and proposing solutions and counter measures
• Lead and develop an effective team committed to delivering stretch targets and achieving both short-term and long-term business objectives
• Provide clarity on the goals and objectives to be achieved by the team
• Ensure development of skills and abilities through ongoing feedback, coaching and development opportunities
• Oversee and drive overall performance management and talent management of the team
• Ensure implementation and compliance to the Performance Management / Talent Management / Compensation Planning / BI People timelines for the year
• Ensure that there are development plans for direct reports and that they are being implemented on the agreed timelines
• Ensure that talents are properly identified and that they are discussed in the cross validation and succession plans
• Ensure that proper coaching is provided during the MAG discussions (midyear, year end, or whenever the need arises).
• Ensure the adequate staffing of the team and the development and movement of talents are properly implemented

Requirements

• Bachelor's Degree in Pharmaceutics or sciences-related or Master's Degree in Marketing / Business Management is advantage
• Solid experience in pharmaceutical marketing at a managerial level
• A prior track record of success
• Preferably someone with Nephrology or Endocrinology or Cardiology experience
• Minimum 5 years of marketing experience
• Minimum 2 years leadership experience or success proven as leader
• Business and Marketing Acumen: Entry Stage: Developing; Target Stage:Demonstrating
• Customer Orientation: Entry Stage: Demonstrating; Target Stage:Mastering
• Strategy Development: Entry Stage: Developing; Target Stage:Demonstrating
• Project Management: Entry Stage: Demonstrating; Target Stage:Mastering
• Effective Execution: Entry Stage: Demonstrating; Target Stage: Mastering
• Relationship Management: Entry Stage:Demonstrating; Target Stage:Mastering
• Proficiency in MS Office, Outlook and database application
• Highly developed communication skills both written and spoken, with the ability to convince and engage at all levels both internally and externally
• Ability to multi-task - organise, plan and solve problems effectively
• Strong business acumen, coupled with good balance of strategic thinking and operational rigor
• Strong analytical and planning ability
• Strong leadership skills
• Strong interpersonal skills
• Scientific orientation
• Passion for performance
• Decision making
• Language proficiency : Thai (Mother tongue) and Excellence in English