Responsibilities

• Actively engage with consumers and do community management across a variety of platforms, allowing for deeper connection and understanding of our audiences.
• Listen every day, mining comments to uncover opportunities, identify patterns, and find the comments that allow the brand to build momentum and poke with purpose.
• Look for cultural trends in the market - things that are happening in the platforms and in culture.
• Identify interesting patterns in consumer behavior or culture, interpret quantitative data, and formulate initial insights on people, culture or the category.
• Learning the difference between observations and insights and actively working on developing the 'insight muscle'.
• Have a good understanding of the different research/ data tools and how to use them.
• Can bring the consumer to life in inspiring and new ways that provide creative fodder.
• Understand how day-to-day insights ladders into key client objectives, contextualizing data in what matters most to clients.
• Strong writing skills and are able to succinctly articulate thinking as it relates to consumer insights and cultural trends.
• Craft content calendars, caption banks, and trendjacking posts with ease.
• Implementation knowledge of end-to-end customer experience strategies, including customer research, strategy, vision & design
• Develop communication plans and creative strategies aligned with brand objectives and target audience preferences.
• Deck crafter - someone that can detail out ideas and insights that are clear and can sell!
• Be resourceful and a self starter, proactively ask questions and implement learnings to the role.
• Native proficiency in Thai, and business level of proficiency in English