Online Brand Marketing and TikTok Operations

Job description:

• Develop and implement online marketing strategies to promote the company's brand across major online platforms (Shopee, Lazada, TikTok), increasing brand awareness and influence.
• Have experience in planning brand online activities, with clear promotion strategies for different stages of the product lifecycle; have experience in KOL operations, familiar with KOL communication and negotiation skills, and having a KOL influencer database is a plus.
• Manage the daily operations of the company's TikTok account, including content planning, video production, posting, and data analysis.
• Plan and execute online marketing campaigns to increase user engagement and follower count.
• Analyze market and competitor trends to adjust operational strategies in a timely manner.
• Evaluate marketing effectiveness through data analysis and optimize promotional plans to improve conversion rates.
• Assist the team with other related tasks.

Requirements：

• At least 2 years of experience in online brand marketing, with successful case studies preferred.
• Experience in managing TikTok accounts, with strong content creativity and planning skills.
• Experience in the sports footwear and apparel category is preferred.
• Familiarity with the operational mechanisms and promotional methods of major social media platforms.
• Strong data analysis skills to guide operational strategies through data insights.
• Proficient in English, capable of using it as a working language and handling tasks related to international markets.
• Proficiency in Chinese is a plus for liaison with counterparts in China HQ.
• Excellent communication skills and team collaboration spirit, able to work under pressure.
• Bachelor's degree or above, preferably in Marketing, Advertising, Journalism, or related fields.