KOL Marketer

Responsibilities:

• Engage key opinion leaders (KOLs) who can influence potential players. Execute KOL marketing projects across diverse channels.

• Develop and execute KOL marketing strategies

• Identify and build relationships with KOLs

• Source new KOLs for the “Creator Program” and manage the program smoothly

• Research relevant industry experts, audience, and users to match KOLs with our game

• Brainstorm creative KOL campaign approaches

• Track emerging trends, technologies, and KOLs

• Collaborate with the marketing team on KOL partnerships

• Monitor campaigns, ensure contract compliance, and drive improvements

• Handle paperwork (payments, KOL contracts)

• Provide consultation on KOL marketing operations
  
  

Qualifications:

• Bachelor’s degree in any field (Business / Marketing a plus)

• At least 2 years of experience in KOL / Influencer management with good understanding of KOL marketing and KOL work styles

• Experienced in gaming or related industry with strong passion in games

• Excellent communication skills (verbal & written)

• Organized, good time management, able to work overtime

• Strong interpersonal & networking skills

• Detail-oriented, creative, problem solver

• Cheerful, proactive, team player, works well under pressure in fast-paced environments