Plan promotions for Chinese online platforms, including campaigns on the company’s sales channels and social media (both owned and paid media), and influencer marketing.
Align communication strategies across channels to strengthen brand recognition.
Plan online media purchases to maximize budget efficiency and achieve sales targets.
Review and improve content for effective communication across platforms.
Work with the Digital Campaign and Operation team to understand promotional events and align public relations plans accordingly.
Prepare creative briefs for internal design teams or external agencies.
Plan live-streaming events, including developing themes to enhance engagement.
Monitor and evaluate agency advertising efforts on platforms like Douyin and JD.
Qualifications:
3-5 years of experience in digital/online marketing in Thailand or China.
Fluency in Thai, English, and Chinese (HSK5 or equivalent) is a key requirement for this role.
Knowledge of e-commerce platforms and social media in China.
Ability to evaluate the efficiency of online media purchases in China.
Understanding of Chinese consumer needs and market trends.
Familiarity with livestream formats and execution.
Skills
Chinese
Digital Marketing
Language fluency
Functions
Marketing
Job Overview
Job Type:
Hybrid
Company
The King Power International Group
77 active jobs
Industry:
Consumer Goods, Retail & E-Commerce
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