Accountabilities:

• Develop brand strategy and marketing plans
• Leads complex projects that address the changing commercial environment with regard to increasing the effectiveness of AstraZeneca’s Marketing functions
• Identify unmet needs throughout patient treatment journey and collaborate cross-functionally to develop impactful solutions to patients
• Facilitate development and execution of unbranded initiatives to support patient/caregiver education
• Lead partner agency relationships, workflow and related expense budgets
• Build alliances with internal team members to help with cross-functional planning and to ensure a strong, evidence-based approach to support the delivery of marketing materials
• Ensure legal/regulatory compliance and medical accuracy of all marketing materials

Key Competencies

• Minimum of Bachelor’s Degree in relevant field
• Minimum 10-15 years of experience in pharmaceutical marketing function.
• Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)
• Experience across multiple promotional channels
• Strong organizational and analytical skills, able to multi-task and ensure timelines are met.
• Solid business acumen and management experience.
• Demonstrated relationship development and management capability

Desirable competencies:

• Experience managing strategic projects
• In depth knowledge of customer segments and marketing dynamics