Lead Performance Marketing (Platform) - Automotive lending

Responsibility:

• Campaign Strategy & Planning: Develop and refine lead generation strategies using programmatic advertising, including audience targeting, messaging, and creative assets.

• Platform Expertise: Utilize programmatic advertising platforms (e.g., Google Ads, Facebook Ads, etc.) to set up and manage campaigns.

• Targeted Audience Segmentation: Identify and segment target audiences based on various criteria (demographics, interests, behaviors, etc.) to maximize campaign effectiveness.

• Real-time Bidding & Optimization: Leverage real-time bidding (RTB) to optimize ad placement and delivery, ensuring that ads are shown to the most relevant users at the right time.

• Performance Monitoring & Analysis: Track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA) to measure campaign success and identify areas for improvement.

• Reporting & Communication: Prepare regular reports on campaign performance and communicate findings to stakeholders, providing recommendations for future strategies.

• Staying Current with Industry Trends: Keep abreast of the latest trends and technologies in programmatic advertising and lead generation to ensure that campaigns remain cutting-edge.

• Data Analysis: Monitor campaign performance, analyze data, and adjust strategies based on insights to improve results.

Qualification:

• Strong analytical skills to interpret marketing data and make data-driven decisions.

• Ability to generate and interpret reports on KPIs, campaign effectiveness, and customer behavior.

• Ability to create and optimize customer journeys that align with user behavior and marketing goals.

• Experience integrating marketing automation systems with CRMs (Salesforce, Microsoft Dynamics, etc.).

• Expertise in audience segmentation and delivering personalized experiences across various touchpoints.

• Ability to strategize content that aligns with automation goals, driving customer engagement and conversions.

• Knowledge of testing methodologies and tools to optimize marketing campaigns.

• Ensuring that all campaigns adhere to legal and compliance standards.