Key Roles and Responsibilities:

35% IMC and Media Plan and Execution

• Develop and implement Integrated Marketing Communications (IMC) plans for SSP campaigns in collaboration with cross-functional teams and key agencies.
• Manage the monthly media plan in partnership with key agencies.
• Managing scheduling for in-store and in-mall content to ensure alignment with campaign goals.

35% Branding Implementation

• Lead the strategy and execution of branding communications for all Supersports branding initiatives (both ongoing and campaign-based), managing the entire process from briefing, creative development, implementation, tracking, to post-evaluation.
• Coordinate cross-functional efforts and manage agency relationships to ensure consistency in branding implementation across all channels.
• Support Supersports activities that enhance brand positioning and engagement.
• Act as the guardian of the brand's visual system, working closely with the marketing and agency teams to maintain consistency in all communications.

15% Data-driven IMC plan effectiveness

• Analyze the effectiveness of IMC plans using data from media platforms and social listening tools, providing actionable insights and recommendations for improvement.
• Conduct competitor analysis as needed to inform strategic adjustments.

15% House keeping

• Manage procurement, invoicing, contract, and budget processes in alignment with corporate timelines.
• Ensure all activities stay within budget while delivering effective results.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• At least 6 years of experience in marketing communication, social media management, or brand-building campaigns, with a strong focus on strategy development and execution.
• In-depth understanding of digital marketing, including content creation, social media management, and media planning, with strong knowledge of social media platforms.
• Proven experience in managing teams, partners, agencies, and cross-functional collaborations.
• Strong analytical skills with the ability to translate customer insights into actionable campaign and communication strategies.
• Excellent communication and interpersonal skills, capable of effective collaboration with internal and external stakeholders.
• Creative thinker with problem-solving abilities. A passion for innovation and continuous improvement.
• Awareness of design, digital marketing trends, and content innovation.
• Proficiency in English communication and presentation.
• Results-driven, with the ability to work under pressure in dynamic environments.
• Knowledge of sports industry trends and consumer behavior is a plus.