Regional Head of Performance Marketing, SEA

The Critical Tasks You Will Perform
New User Acquisition & Churn Reactivation

Develop and execute digital performance marketing strategies across paid channels to drive business growth.

• Leverage data-driven insights from internal and external sources to optimize media planning and buying.

• Establish best-in-class digital media tools, KPIs, and attribution models to improve campaign effectiveness.

• Partner with Country Marketing Heads to localize and enhance digital strategies.

• Manage relationships with media agencies and vendors.
  
  

Retention & Engagement

• Innovate and refine customer engagement strategies through continuous testing and optimization.

• Expand retargeting capabilities using the latest technology and media solutions.
  
  

Cross-Sell & Growth

• Drive adoption of Grab's expanding service verticals through targeted performance campaigns.

• Define and track ROAS metrics to optimize spend and maximize impact.
  
  

Brand & CRM Collaboration

• Align performance marketing with brand-building initiatives to strengthen top-of-mind awareness.

• Partner with CRM teams to integrate owned and paid channels for a unified customer experience.
  
  

Leadership & Team Development

• Lead and grow a regional marketing team.

• Champion digital marketing best practices and foster collaboration across functions.

• Enhance processes and capabilities to boost efficiency and ROI.
  
  

Qualifications
What Essential Skills You Will Need

• 10+ years of experience in digital performance marketing

• Experience leading teams, with the ability to inspire and mentor a diverse team.

• Expertise in digital advertising technologies, attribution modeling, and data-driven decision-making.

• Experience building and maintaining relationships with a diverse range of cross functional stakeholders

• Ability to maintain performance and focus while adapting to changing environments