The Critical Tasks You Will Perform
New User Acquisition & Churn Reactivation
Develop and execute digital performance marketing strategies across paid channels to drive business growth.
Leverage data-driven insights from internal and external sources to optimize media planning and buying.
Establish best-in-class digital media tools, KPIs, and attribution models to improve campaign effectiveness.
Partner with Country Marketing Heads to localize and enhance digital strategies.
Manage relationships with media agencies and vendors.
Retention & Engagement
Innovate and refine customer engagement strategies through continuous testing and optimization.
Expand retargeting capabilities using the latest technology and media solutions.
Cross-Sell & Growth
Drive adoption of Grab's expanding service verticals through targeted performance campaigns.
Define and track ROAS metrics to optimize spend and maximize impact.
Brand & CRM Collaboration
Align performance marketing with brand-building initiatives to strengthen top-of-mind awareness.
Partner with CRM teams to integrate owned and paid channels for a unified customer experience.
Leadership & Team Development
Lead and grow a regional marketing team.
Champion digital marketing best practices and foster collaboration across functions.
Enhance processes and capabilities to boost efficiency and ROI.
Qualifications
What Essential Skills You Will Need
10+ years of experience in digital performance marketing
Experience leading teams, with the ability to inspire and mentor a diverse team.
Expertise in digital advertising technologies, attribution modeling, and data-driven decision-making.
Experience building and maintaining relationships with a diverse range of cross functional stakeholders
Ability to maintain performance and focus while adapting to changing environments
Skills
Functions
Full-time
Company
114 active jobs
Industry:
Ready to Apply?
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