Strategy Development

• Develop comprehensive consumer activation strategies, define clear objectives and KPIs
• Identify and prioritize target consumer segments, personas and tailor activation strategies to meet their specific needs and behaviors.
• Explore and implement innovative approaches to enhance consumers engagement

Execution deployment

• Campaign management: Plan and execute consumer activation campaigns across various channels; point of vaccination, digital and partnerships, ensuring efficient execution and optimize consumer engagement.
• Conduct thorough market research to gain deep insights into consumer behavior, preferences, and trends, use consumer insights to inform the development of targeted activation strategies and tactics
• Collaboration: Foster strong working relationships with cross-functional teams to ensure alignment and integration of consumer activation efforts.

Budget Management

• Ensuring efficient allocation of resources to maximize ROI

Performance Analysis

• Regularly track and analyze the performance using defined KPIs, use data-driven insights to optimize activation strategies for continuous improvement.

Compliance

• Ensure all activities comply with GSK policy and pharmaceutical industry regulations, work closely with relevant cross functional team to enhance work process.

Team management

• Coach and manage team, driving performance through continuous mentoring and effective performance management. Inspire, motivate and align team efforts with organization goals while fostering open communication

Basic Qualifications:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field. An MBA or advanced degree is preferred.
• Minimum of 5-7 years of experience in consumer marketing or activation, preferably within the pharmaceutical or healthcare industry.
• Proven track record of successfully developing and executing consumer activation campaigns, Experience managing multi-channel marketing campaigns
• Strong strategic thinking, problem-solving, with focus on consumer-centric approaches.
• Good project management skills, outstanding communication and interpersonal skills
• Results-oriented with a proactive and entrepreneurial mindset, work effectively in a fast-paced and dynamic environment.
• Strong leadership, team management skills with fostering a positive and inclusive team culture.