Responsibilities:

Strategic Leadership Across Marketing Channels

• Develop and execute a comprehensive marketing strategy that includes:
• Performance Marketing: Deliver measurable results through paid search, social ads, display, and programmatic campaigns.
• Organic and Content Marketing: Lead initiatives for SEO optimization, blogs, video production, and written content to drive sustainable traffic growth.
• Social Media and Influencer Marketing: Oversee impactful social media strategies across platforms (Facebook, Instagram, TikTok, YouTube, etc.), including partnerships with influencers to amplify brand presence.
• Outdoor & Guerrilla Marketing: Design bold, innovative campaigns to engage audiences through physical spaces and events.

Campaign Management

• Oversee the execution of multimillion-dollar nationwide and regional campaigns, ensuring alignment with business objectives and brand identity.
• Collaborate with sales, product, and technology teams to create synergistic campaigns that generate leads, conversions, and brand awareness.
• Manage budgets effectively, optimize spend, and ensure high ROI through innovative and cost-efficient strategies.

Incorporating Technology for Efficiency

• Leverage tools and emerging technologies, such as AI and automation, to scale content production, streamline workflows, and enhance campaign tracking and reporting.
• Explore innovative solutions to increase marketing output across multiple channels.

Content & Creative Direction

• Lead the production of diverse content formats, including video storytelling, blogs, infographics, and experiential content.
• Develop and maintain a consistent brand voice and messaging across all mediums.
• Collaborate with creative teams to produce high-quality, audience-focused campaigns.

Data-Driven Marketing

• Utilize analytics to measure campaign success, adapt strategies, and drive continuous improvement.
• Establish KPIs for all marketing activities and deliver actionable insights to senior leadership.
• Use advanced performance dashboards and reporting systems to track and optimize campaigns.

Team Leadership

• Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Provide mentorship and professional growth opportunities for team members.
• Coordinate with cross-functional teams to ensure alignment and seamless execution of marketing initiatives.

Market Expansion & Brand Development

• Scale marketing efforts regionally, tailoring strategies to different markets in Southeast Asia.
• Innovate with localized campaigns to resonate with Thai and regional audiences.
• Establish DotProperty and FazWaz as thought leaders in the PropTech and real estate sectors.

Qualifications:

• Proven experience leading multimillion-dollar nationwide or regional marketing campaigns, preferably for startups or high-growth companies.
• Expertise in performance marketing, organic content strategies, and creative mediums like guerrilla and experiential campaigns.
• Strong track record of leveraging technology for efficiency and scalability in marketing campaigns, with an appreciation for the role of AI and automation.
• Demonstrated ability to scale brands with cost-effective and innovative strategies.
• Leadership experience managing large, diverse teams across various disciplines.
• Data-driven mindset with expertise in analytics and campaign optimization.
• Exceptional communication skills, capable of inspiring teams and influencing stakeholders.
• Experience in the PropTech, real estate, or technology sectors.
• Familiarity with the Thai market and consumer behavior, with a strong understanding of cultural nuances.
• Background in content production, including video storytelling and multimedia campaigns.
• Ideal Candidate: Deep understanding of the local and regional markets.