Responsibilities

• Develop and execute marketing strategies and plans to promote the organization’s innovative solutions and services, drive brand awareness, and generate leads.
• Oversee the creation and implementation of marketing campaigns across various channels, including digital, social media, email, and events.
• Collaborate with internal teams and external partners to create compelling marketing content and assets, such as case studies, blog posts, videos, and presentations.
• Monitor and analyze marketing performance, using data-driven insights to optimize campaigns and inform future strategies.
• Manage marketing budgets, ensuring the effective allocation of resources and the achievement of ROI targets.
• Collaborate with the Innovation Business Development Lead to align marketing initiatives with business development efforts and sales goals.
• Develop and maintain strong relationships with industry influencers, media, and other stakeholders to amplify the organization’s message and enhance its reputation.
• Stay current on industry trends, competitor activities, and best practices in marketing and innovation, applying relevant insights to inform the organization’s marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• Previous experience in marketing, advertising, or related field is a plus
• Demonstrated creativity, strategic thinking, and problem-solving skills
• Strong written and verbal communication abilities
• Proficiency in digital marketing tools and platforms