Responsibilities:

• Develop and execute growth strategies for fiat on/off-ramp products, including P2P, fiat channels, local agent networks, and KOL/KOC partnerships

• Design and localize market-specific growth playbooks tailored to regional user behavior

• Lead multi-channel user acquisition campaigns across SEO/SEM, social media, offline activations, referral/rebate programs, and more

• Monitor the full conversion funnel and user behavior data to identify drop-offs and drive continuous optimization

• Collaborate closely with Product, BD, and Payments teams to support integration of local payment methods (e.g., mobile wallets, bank transfers)
  
  

Qualifications:

• Proven track record in performance-driven user acquisition, especially rebate or volume-based growth models

• 5+ years of hands-on experience in regional growth or marketing operations, with multi-country execution exposure

• Deep understanding of fiat payment systems and exchange on/off-ramp mechanics

• Strong cross-functional collaboration skills; able to work with compliance, risk, and AML teams to identify and mitigate risks

• Fluency in English is required to be able to coordinate with overseas partners and stakeholders

• Posses a sharp, fast-thinking mind and ability to deliver under pressure

• Strong analytical skills and market insight with a bias toward data-driven decisions