Controlling Manager - NIVEA Marketing MU ASEAN

Responsibilities

Business partnering

• Act as the key business partner for CU and MU Marketing team on assigned NIVEA categories.
• Steer the financial performance along with defined KPIs.
• Work jointly with CU and MU Marketing team for Innovation business case (IBC) and other MKT related processes
• Collaborate closely with Sales Controllers on the key finance processes, S&OP and Business Review Meeting

Marketing Controlling

• Steer NIVEA Category SOI (GS-MII) as well as gap analysis YTD vs. Plan/Forecast and LY
• Prepare monthly category business reviews (NS – Net Sale, GM – Gross Margin, SAMD – Sales Analysis Margin Driver) with focus on YTD & YTG performance vs Forecast.
• Performance category analysis to identify risks and opportunities
• Ensure data quality in BASE and use BASE as a single source of Marketing budget (MB) steering
• Conduct Monthly Marketing Budget (MB) review to understand risks and chances and ensure we are on track with budget spend by using BASE.
• Drive MB efficiency, perform ROI analysis of activities
• Support Innovation Business case (IBC) validation incl financial hurdles
• Conduct Launch tracking and SOI for innovations to identify gaps and opportunities
• Perform planning activities e.g., Key initiative (NS, GM, MB) alignments, TM1 data submission and others required by planning instruction
• Perform closing activities e.g., monthly /quarterly/yearly accruals & provisions, consumption & release tracking for Marketing Budgeting spends.
• Create / implement standardization and digitalization with regards to processes, templates, reports and dashboards
• Perform RCM (internal control) under assigned category (P-18: Media buying/ P-19: Media Invoicing)

Budgeting and forecasting

• Communicate guidance / requirements on each planning and FC with MU/CU MKT team
• Provide the recommendation on MB spends / instruct proper investment in assigned categories to ensure that the MB planned is in line with Company’s strategy
• Ensure the data quality in BASE e.g. cost element, cost center and internal orders, and use it as a bottom-up for MB planning / submission
• Input all submissions related to MKT e.g., Market share, Key initiative (NS, GM, MB), RL, MB or any others required in the system (TM1)
• Understand building blocks behind market share projections done by CU/MU ASEAN Marketing team and corelate with innovation and exit data on assigned categories.
• Conduct quality Check on MediaX submission

Your Profile

• Bachelor (CPA/Master is a preference) degree in accounting/finance, business, or management preferred
• 3-4 years’ work experience, ideally within an FMCG Company
• Strategic thinking and strong data analysis ability, able to read through financial trend and market data – being able to translate data into recommendations
• Willingness to go the extra mile – ambitious winning mindset, yet humble
• Entrepreneurial spirit, open-minded, passionate about teamwork/winning together
• Strong communication and presentation skills
• Comfortable in engaging with senior stakeholders, including directors
• Fluent in English, Strong knowledge in XLS, PPT, SAP
• Knowledge in Power BI is a plus