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    Controlling Manager - Marketing MU ASEAN

    Hybrid
    Bangkok, Thailand
    Posted: November 3, 2024
    Position Details

    Responsibilities

    Business partnering

    • Act as the key business partner for CU and MU Marketing team on assigned NIVEA categories.
    • Steer the financial performance along with defined KPIs.
    • Work jointly with CU and MU Marketing team for Innovation business case (IBC) and other MKT related processes
    • Collaborate closely with Sales Controllers on the key finance processes, S&OP and Business Review Meeting


    Marketing Controlling

    • Steer NIVEA Category SOI (GS-MII) as well as gap analysis YTD vs. Plan/Forecast and LY
    • Prepare monthly category business reviews (NS – Net Sale, GM – Gross Margin, SAMD – Sales Analysis Margin Driver) with focus on YTD & YTG performance vs Forecast.
    • Performance category analysis to identify risks and opportunities
    • Ensure data quality in BASE and use BASE as a single source of Marketing budget (MB) steering
    • Conduct Monthly Marketing Budget (MB) review to understand risks and chances and ensure we are on track with budget spend by using BASE.
    • Drive MB efficiency, perform ROI analysis of activities
    • Support Innovation Business case (IBC) validation incl financial hurdles
    • Conduct Launch tracking and SOI for innovations to identify gaps and opportunities
    • Perform planning activities e.g., Key initiative (NS, GM, MB) alignments, TM1 data submission and others required by planning instruction
    • Perform closing activities e.g., monthly /quarterly/yearly accruals & provisions, consumption & release tracking for Marketing Budgeting spends.
    • Create / implement standardization and digitalization with regards to processes, templates, reports and dashboards
    • Perform RCM (internal control) under assigned category (P-18: Media buying/ P-19: Media Invoicing)


    Budgeting and forecasting

    • Communicate guidance / requirements on each planning and FC with MU/CU MKT team
    • Provide the recommendation on MB spends / instruct proper investment in assigned categories to ensure that the MB planned is in line with Company’s strategy
    • Ensure the data quality in BASE e.g. cost element, cost center and internal orders, and use it as a bottom-up for MB planning / submission
    • Input all submissions related to MKT e.g., Market share, Key initiative (NS, GM, MB), RL, MB or any others required in the system (TM1)
    • Understand building blocks behind market share projections done by CU/MU ASEAN Marketing team and corelate with innovation and exit data on assigned categories.
    • Conduct quality Check on MediaX submission


    Your Profile

    • Bachelor (CPA/Master is a preference) degree in accounting/finance, business, or management preferred
    • 3-4 years’ work experience, ideally within an FMCG Company
    • Strategic thinking and strong data analysis ability, able to read through financial trend and market data – being able to translate data into recommendations
    • Willingness to go the extra mile – ambitious winning mindset, yet humble
    • Entrepreneurial spirit, open-minded, passionate about teamwork/winning together
    • Strong communication and presentation skills
    • Comfortable in engaging with senior stakeholders, including directors
    • Fluent in English, Strong knowledge in XLS, PPT, SAP
    • Knowledge in Power BI is a plus



    Skills
    Marketing Budget Management
    Sales Analysis
    Data Analytics
    Strategic Thinking
    Data Analysis

    Functions
    Marketing

    Job Overview

    Job Type:

    Hybrid


    Company

    Beiersdorf  logo

    Beiersdorf

    33 active jobs

    Industry:

    Other

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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