Act as the key business partner for CU and MU Marketing team on assigned NIVEA categories.
Steer the financial performance along with defined KPIs.
Work jointly with CU and MU Marketing team for Innovation business case (IBC) and other MKT related processes
Collaborate closely with Sales Controllers on the key finance processes, S&OP and Business Review Meeting
Marketing Controlling
Steer NIVEA Category SOI (GS-MII) as well as gap analysis YTD vs. Plan/Forecast and LY
Prepare monthly category business reviews (NS – Net Sale, GM – Gross Margin, SAMD – Sales Analysis Margin Driver) with focus on YTD & YTG performance vs Forecast.
Performance category analysis to identify risks and opportunities
Ensure data quality in BASE and use BASE as a single source of Marketing budget (MB) steering
Conduct Monthly Marketing Budget (MB) review to understand risks and chances and ensure we are on track with budget spend by using BASE.
Drive MB efficiency, perform ROI analysis of activities
Support Innovation Business case (IBC) validation incl financial hurdles
Conduct Launch tracking and SOI for innovations to identify gaps and opportunities
Perform planning activities e.g., Key initiative (NS, GM, MB) alignments, TM1 data submission and others required by planning instruction
Create / implement standardization and digitalization with regards to processes, templates, reports and dashboards
Perform RCM (internal control) under assigned category (P-18: Media buying/ P-19: Media Invoicing)
Budgeting and forecasting
Communicate guidance / requirements on each planning and FC with MU/CU MKT team
Provide the recommendation on MB spends / instruct proper investment in assigned categories to ensure that the MB planned is in line with Company’s strategy
Ensure the data quality in BASE e.g. cost element, cost center and internal orders, and use it as a bottom-up for MB planning / submission
Input all submissions related to MKT e.g., Market share, Key initiative (NS, GM, MB), RL, MB or any others required in the system (TM1)
Understand building blocks behind market share projections done by CU/MU ASEAN Marketing team and corelate with innovation and exit data on assigned categories.
Conduct quality Check on MediaX submission
Your Profile
Bachelor (CPA/Master is a preference) degree in accounting/finance, business, or management preferred
3-4 years’ work experience, ideally within an FMCG Company
Strategic thinking and strong data analysis ability, able to read through financial trend and market data – being able to translate data into recommendations
Willingness to go the extra mile – ambitious winning mindset, yet humble
Entrepreneurial spirit, open-minded, passionate about teamwork/winning together
Strong communication and presentation skills
Comfortable in engaging with senior stakeholders, including directors
Fluent in English, Strong knowledge in XLS, PPT, SAP
Knowledge in Power BI is a plus
Skills
Marketing Budget Management
Sales Analysis
Data Analytics
Strategic Thinking
Data Analysis
Functions
Marketing
Job Overview
Job Type:
Hybrid
Company
Beiersdorf
33 active jobs
Industry:
Other
Ready to Apply?
Submit your application now and take the next step in your career journey.
