Roles & Responsibilities:

1. Data Analytics and Performance Optimization:

- Create framework for data analysis, extract data, and report findings using suitable visualization tools

- Provide actionable insights driven by data to serve business goals

- Regularly review and analyze key commercial/marketing metrics to provide insights that guide decision-making for improvement

- Propose A/B testing and other strategies to continuously improve content effectiveness

2. Cross-Functional Collaboration:

- Collaborate with data teams to create reports that can effectively measure campaigns and channel performance

- Work closely with campaigns and relevant business operations teams to provide insights for future business improvements.

3. Budget Management:

- Provide regular budget updates and forecasts to key stakeholders to maximize ROI

Qualifications

Minimum Qualifications:

- Bachelor's degree in Business, Economics, Data Analytics, Statistics, Engineering, or related field of study. Master's degree is a plus

- At least 3 years of work experience with a focus on business analytics and strategy

- Experience using other data analysis and visualization tools such as Excel, SQL, Python, R, Tableau or similar software is a plus

Preferred Qualifications:

- Strong analytical and logical thinking skills with the ability to interpret data and trends to provide actionable insights

- Proficiency in processing complex data sets using Excel