Responsibilities:

• Analyze customer purchase behavior, store performance, and product-level sales to inform business strategy

• Partner with marketing, category management, and store ops teams to optimize promotions, pricing, and product assortment

• Develop dashboards and reports using tools such as Big Query, Looker Studio, and Excel/Sheets

• Support CRM and loyalty initiatives through segmentation, cohort tracking, and retention analysis

• Measure and present campaign performance (uplift, ROI, conversion) to key stakeholders

• Clean, validate, and transform large datasets across multiple systems (POS, CRM, digital)

• Provide ad hoc analysis and decision support for special projects led by the CEO Office

Qualifications:

• 1–3 years of experience in data analytics, preferably in retail, FMCG, or e-commerce

• Strong SQL skills (Big Query experience a plus), and familiarity with BI tools such as Looker Studio, Tableau, or Power BI

• Highly analytical with strong business acumen and attention to detail

• Able to communicate findings clearly to both technical and non-technical stakeholders

• Self-starter comfortable working in a fast-paced, high-impact environment

• Must be a Thai citizen (on-site role, no visa sponsorship)