Data Analyst – Retail Strategy & Marketing
Responsibilities:
Analyze customer purchase behavior, store performance, and product-level sales to inform business strategy
Partner with marketing, category management, and store ops teams to optimize promotions, pricing, and product assortment
Develop dashboards and reports using tools such as Big Query, Looker Studio, and Excel/Sheets
Support CRM and loyalty initiatives through segmentation, cohort tracking, and retention analysis
Measure and present campaign performance (uplift, ROI, conversion) to key stakeholders
Clean, validate, and transform large datasets across multiple systems (POS, CRM, digital)
Provide ad hoc analysis and decision support for special projects led by the CEO Office
Qualifications:
1–3 years of experience in data analytics, preferably in retail, FMCG, or e-commerce
Strong SQL skills (Big Query experience a plus), and familiarity with BI tools such as Looker Studio, Tableau, or Power BI
Highly analytical with strong business acumen and attention to detail
Able to communicate findings clearly to both technical and non-technical stakeholders
Self-starter comfortable working in a fast-paced, high-impact environment
Must be a Thai citizen (on-site role, no visa sponsorship)
Full-time
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