Product Operations (CRM) Manager

About the job

1. Responsible for Lazada TH CRM operations, devising and executing localized PUSH and Email communication strategies E2E.

2. Develop and keep optimizing localized Push notification strategies (including content, timing, frequency, etc.) based on Thai market user habits and brand identity to enhance click-through rates, conversion rates, and user retention.

3. Monitor and analyze push performance metrics (e.g., open rate, conversion rate) to refine targeted Push strategies by leveraging user segmentation and behavioral data for improving user engagement and activeness.

4. Collaborate closely with cross-functional teams including commercial and products to integrate resources for cross-channel promotions and product updates.

5. Research and explore local customer preferences as well market trends to propose innovative solutions for enhancing brand influence and user experience.

Job Requirements:

1. Bachelor's degree or above, with CRM and/or content ops experience in e-commerce or related industry.

2. Excellent content ops ability to craft engaging Thai and English content.

3. Result-driven mindset with experience in A/B testing, data analysis and strategy optimization.

4. Good understanding of the Thai market and in-depth knowledge of e-commerce user behavior.

5. Strong team player, innovative mindset, and self-motivated in a fast-paced environment.