Department Manager - Trade Plan (Heath, Beauty & Pharmacy)

Key Responsibility:

• Lead the development of the annual category trade plan, aligning with overall business objectives, and sales targets.

• Analyze market dynamics, consumer insights, shopper behavior, and competitor activities to identify growth opportunities and potential threats within the assigned category and channels.

• Collaborate with Category Management and Marketing teams to commercialize category plans, including product launches, pricing strategies, and promotional activities and End 2 End Process.

• Design and implement trade promotions, campaigns, and events tailored to specific channels and customer segments.

• Manage the promotional calendar and ensure timely and effective execution of all trade marketing initiatives.

• Monitor and analyze overall category sales performance, market share, and profitability

• Conduct post-promotional evaluation to assess effectiveness and extract learnings for future planning.

• Identify opportunities to improve sales performance, close gaps to targets, and make data-driven recommendations for adjustments to trade plans.

• Build strong relationships and collaborate effectively with internal teams including Sales, Marketing, Supply Chain, Finance, operation and Product Development
  

Qualifications:

• Bachelor’s degree or higher in Marketing, Business Management and Trade or any related field.

• Having at least 5 years of experiences in Trade Marketing, Trade Planning and Events especially in Non Food products area with retail business background would be preferable.

• Microsoft office especially Advance in Microsoft

• Excel applications to automate and simplify data analysis

• Stakeholder Management

• Data Analysis and Report preparation

• Promotion Planning and Events

• Power point and presentation