What you’ll do:

Online Performance Marketing Ownership:

• Strategize and execute online advertising campaigns for rider acquisition across all regions in Thailand.

• Manage ad objectives, customize target audiences, and oversee budget allocation to ensure efficient lead generation.

• Continuously monitor and optimize campaign performance against key metrics. Also, ensure a healthy return on ad spend and maximize acquisition efficiency.

• Provide regular, actionable reports and insights to senior management on online channel performance.

Operations Transformation & Innovation:

• Proactively identify existing operational workflows that can be improved or automated.

• Lead the exploration and implementation of new innovations, such as using automated workflows (e.g., n8n) and exploring AI agent integration, to replace human work.

• Critically question every step in current workflows: "Can this be replaced by product development? Can this be automated?".

• Collaborate closely with Product Development teams to advocate for and implement systemic changes or new features that can automate parts of the rider journey.

What you’ll need:

• Bachelor’s degree or higher.

• 3-5+ years of experience in online performance marketing, digital acquisition, or a related field, with a strong focus on lead generation and conversion metrics.

• Demonstrable experience in operational process improvement, workflow automation, or business transformation initiatives is highly preferred.

• Experience in ride-hailing, food delivery, or on-demand services is preferred.

• Proficient in data analysis, capable of translating complex data into clear, actionable strategies.

• Ability to thrive in a fast-paced environment and drive results.

• Open-minded, curious, and eager to experiment with new technologies and approaches.