Identify business opportunity and new levers to hack the growth from marketing approach, applicable for some and/ or any business line (B2A, B2B2C, B2C) :
Own, develop and implement Go-To-Market (GTM) plan & strategy for programs, products, service-products and campaigns, including route-to-market and iterative re-route to market if necessary (stay sync with business line).
Managing AARRR metrics (Acquisition – Activation – Retention – Referral – Revenue) at scale by maintaining the conversion within the funnel, and find the best formula to scale it up.
Set up multiple touch points within the AARRR funnel (Acquisition – Activation – Retention – Referral – Revenue) and re-iterate the experimentations to find a best-fit approach.
Own, define and set up measurable metrics and tracking methods for any related growth-marketing activities: marketing activation, campaigns, coupons, program and the marketing budget.
Collaborate closely, synergize and stay sync with marketing team for any marketing related items: visuals, contents, campaigns, programs, T&C development, product launch, etc.
Ensure, evaluate and re-iterate improvement process of the effectiveness of marketing communication channel reachability and deliverability to the audience.
Data-driven analysis with multidimensional perspectives to validate assumptions, hypotheses, and measure successes. Crafting strategies from the analysis, provide actionable insights and learnings to foster further growth-marketing process and to support business acumen from marketing perspective.
Communicate actionable insights and recommendations to marketing, management, product and business leaders, and other cross-functional stakeholders. Be the gatekeeper and project management lead for major marketing projects, improvements, enhancement those drive significant increments (end-to-end).
Be at the cutting edge of intermediary between the business line stakeholders to make sure everything is on track, problem solving for any blockers and speed up the process.- Keep abreast and stay up to date with the latest marketing-approach best practices in the industry, adapt, fitting and implement it if needed.
Qualifications
More than 3 years proven experience in a fast paced evolving industry/ tech start up.
Having experience (>2 years) in digital marketing and performance marketing would be a plus.
Proven experience in maintaining conversion at scale would be a plus point.
Having an entrepreneurial and growth mindset with strong analytical thinking & problem-solving skills.
