Manager, Commercial Marketing SEA

YOUR MISSION:

DTC and Wholesale Support:

• Develop and implement GTM strategies to support DTC and wholesale key accounts objectives.
• Collaborate with DTC and wholesale teams to help drive traffic, reach and sell-through and enhance customer experience.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Serve as the key person for alignment between visual merchandising (VM), wholesale, retail, and brand marketing teams to ensure optimal execution of point-of-sale strategies.

Mall Management:

• Develop mall-based marketing initiatives and events to increase brand visibility and foot traffic.
• Ensure optimal brand representation in all mall-related activities and collaborations.

Social Media Management

• Manage and grow PUMA’s social media presence for wholesale partners.
• Develop and curate engaging content that aligns with brand guidelines and resonates with target audiences.
• Monitor social media performance and provide insights and recommendations for continuous improvement.

Content Production:

• Produce high-quality, compelling content for various commercial purposes, including digital, print, and in-store materials.
• Work closely with the brand marketing team to ensure consistency in messaging and visual identity across all platforms.
• Stay updated on industry trends and innovative content strategies to keep PUMA’s marketing efforts fresh and effective.

Always On Programme:

• Lead the "Always On" program for retail flagship stores, ensuring continuous and engaging brand presence.
• Plan ongoing marketing campaigns and initiatives to drive traffic and sales.
• Collaborate with store managers and staff to develop in-store promotions and events.

YOUR TALENT:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 4-5 years of experience in commercial marketing, preferably within the retail or fashion industry.
• Proven track record in supporting retail and wholesale marketing efforts.
• Strong understanding of social media platforms and trends.
• Excellent content creation and production skills.
• Ability to build and maintain relationships with external partners.
• Experience with CRM tools and data analysis.
• Creative thinker with strong problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.