Responsibilities

- Plan, setup, optimize, and report performance & branding campaigns.

- Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings.

- Build and grow client relationship via daily interaction, weekly review and quarterly strategy planning, and use the opportunity to build trust, educate & influence advertisers.

- Provide consultation, strategy, and media plans for advertisers based on their business objectives.

- Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign.

- Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution.

- Monitor and analyze ad campaigns and proactively take initiative to improve results.

- Support and work with the sales team on pre-sale research and pitch with strategic media plan & consultative presentations.

- Innovate on the potential solutions with TikTok Ads. Test, iterate them and build frameworks & best practices around marketing objectives and verticals.

- Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.

- Oversee campaign delivery and revenue plus identifying up-sell opportunities with the sales team.

Desired Skills and Experience

Minimum Qualifications

- Experienced in biddable media, know well of FMCG, F&B industry would be a plus

- 5 years of experience in strategizing, planning, and executing branding campaigns inhouse, in agencies or with the media side

- Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like GA and etc.

- Experience managing branding campaigns, understanding reach & frequency, and how to measure brand lift

- Experienced in strategizing, planning & managing branding campaigns

- Understand brand advertisers, major brand campaign channels & products

Preferred Qualifications

- Experienced in ad verification partners (IAS, DV, MOAT) – campaign optimization based on internal and 3rd/4th party data a plus

- Exceptional verbal and written communication skills, story-teller

- Excellent listening skills and proactive about collaboration

- Adaptability and strong problem-solving skills using the proper escalation process

- Ability to analyze data and identify insight

- Organized and detailed oriented. Self-starter and motivated to learn