Main Job Tasks and Responsibilities;
Client Management
- Understand the strategic needs of from the clients and have a preliminary ability to assess the workload. Understand the workload and the time spent on general strategy planning work (brand communications, product concepts, etc.)
Strategy
Your focus as a Strategy Manager:
- Developing campaign and communications strategies based on business / brand goals.
- Representing the team to deliver insight based strategic viewpoint in front of clients.
- Supporting the development of strategic communications platform ideas.
- Developing / Supporting the development of creative channel strategies
The skills you learn and apply:
- Writing presentations that establish a clear and persuasive POV.
- Creating action plans for research: analysing tracking studies and setting up / conducting qualitative research. You provide guidance on what techniques to use and when.
- Collaborating and knowing how to “collaborate” – tapping into the skills from others to solve more complicated brand challenges.
- You understand how brands are constructed in the new media environment.
- Deeper understanding in a client industry, not only in the areas of the industry's market and consumer groups, the communication environment, but also provide how communications work in specific industries.
- You’re comfortable with different branding techniques, e.g. purpose building to archetypes.
- Actively participate and support Business Unit new business agendas.
- Deputize Strategic Leaders in prepping and internal and client workshops to create collaborative solutions.
- Writing case studies and awards entries.
Creative Leadership
- Taking an active role in creative briefings with agency teams. Know how to do briefing, can give creative people a clear and easy to understand brief for the regular communication campaigns.
- Responding to and helping to improve creative work with insights and learnings from case studies.
Leadership & People Management
- Guide the account people how to get the basic information and materials, and then how to do the preliminary analysis of the materials.
- In the process of writing, can make clear requirement on co-workers of other teams to improve the professionalism of the output.
The qualities that will make you successful:
- Construction of compelling narratives.
- Confidence to work independently.
- Can lead small projects alone.
- Manage 2-3 projects simultaneously.
- Able to influence others & establish presence in front of clients.
Qualifications;
- Educational Background: Bachelor Degree with a major in marketing, communications, advertisement, media, digital, public relations, etc.
- 4+ years of experience in communications or related field; industry experience preferred
- Professional writing skills, strong presentation capabilities (proven media relations skills)
- An independent worker that works well on a team and can be proactive and a self-starter
- Detail-oriented, organized and dedicated; proactive and enthusiastic with an ability to juggle multiple tasks and meet deadlines; a quick learner
- Advanced knowledge of working software (Word, Excel, PowerPoint, etc.)
