TH - AS Video Channel Manager

Job Description

• Analyse, optimize & implement high impact video monetization strategy
• Perform thorough artists’ asset and channel audits to identify opportunities for revenue improvement across video platforms like YouTube, Facebook, TikTok, Instagram, Snapchat and others.
• Report, analyse and present campaign and overall performance of video to elaborate Business Reviews, using YouTube CMS and other internal or external tools.
• Work closely with AS Support and Artist Services team to analyze clients' concerns and solve complex support topics relating to rights management, video delivery or content optimization, by troubleshooting and investigating client and product, prioritizing and escalating issue reports.
• Ensuring that all content that is ingested has relevant rights cleared, and we apply the monetization policy aligned with YouTube’s & In-house guidelines.
• Take responsibility for the asset & channel performance, growth & guidelines stability.
• Supporting Marketing Teams on Audience Development strategy on Video platforms
• Devise and implement audience development strategies from a technical/algorithm perspective on video platforms, to increase viewership & subscribers with a specific focus to reap the most effective commercial return for our artists.
• Acts in full coordination with Project Manager and Digital Marketing to provide video optimization and analysis to maximise watch time hours, platform engagement, audience growth, monetization growth, and community interaction, etc.
• Work closely with Digital Marketing, Editorial & AS Support teams to ensure full productivity of the department and provide timely recommendations to improve opportunities
• Identify New Trends and Opportunities and Propose Content Strategy
• Research and present new trends in video; including topics, format, content rollout, and audience consumption behaviour amongst others.
• Suggest content strategy for individual artist in long-form and short-form format based on the data findings to elevate artist’s performance and audience consumption
• Work in close coordination with Local Heads of Artist Services & Talent Scouts to identify and pitch potential artists

Qualifications

• Fluent in English language (writing and speaking) and local language
• Minimum 5 years of experience as YouTube Channel Manager / Creator Development
• YouTube certified; including deep understanding of YouTube ecosystem, having intimate best-in-class knowledge of Content ID, and history of producing deep dive reports using YouTube Analytics and YouTube CMS to produce actionable strategy
• A self-starter that thrives in a fast-paced environment and can adapt and work independently
• An investigative mindset, clear communication and attention to detail

Added Advantage If You Have

• Worked in digital marketing/creative agencies/MCNs or top-tier platforms in relations to video marketing
• Experience in YouTube Video Analysis for different types of clients
• Experience working with artists, KOLs, and content creators