Program & Market Insight

Responsibilities:

• Market Representation: Act as the main representative for Thailand, providing insights and strategies to drive market-specific approaches across both regions.

• Market Analysis & Strategy: Conduct comprehensive market research, competitive analysis, and audience insights to shape effective, localized marketing strategies for Thailand and SEA.

• Campaign Development: Design and execute 360° marketing campaigns across various touchpoints (digital, social, PR, partnerships) that align with brand objectives and resonate with audiences in Thailand and SEA.

• Program Coordination: Lead and coordinate programs for Thailand and SEA, from planning through execution, ensuring each market’s needs and target KPIs are addressed while adhering to brand guidelines.

• Case Study Development: Use strong case study knowledge to analyze successful and unsuccessful marketing efforts, drawing lessons to apply to current and future initiatives across both regions.

• Cross-Functional Collaboration: Collaborate with internal teams (product, content, operations) and external partners to drive cohesive strategies and maximize campaign impact.

• Insights Reporting: Prepare and present comprehensive market insights reports, highlighting trends, consumer behaviors, and performance metrics specific to Thailand and SEA markets.

Qualifications:

• Marketing and Market Insights Experience: Minimum of 3 years in marketing, with a focus on strategy, execution, and insights-driven decision-making.

• 360° Marketing Mindset: Demonstrated ability to think holistically, utilizing multi-channel approaches for full marketing impact.

• Strong Case Study Knowledge: Proven experience in analyzing and applying marketing case studies in strategic planning and execution.

• Thailand and SEA Market Expertise: Deep understanding of market dynamics, consumer behaviors, and cultural nuances across Thailand and SEA.

• Analytical & Strategic Skills: Strong analytical skills to transform data and insights into actionable strategies, with a results-oriented approach.

• Excellent Communication Skills: Proficiency in Thai and English, with strong communication skills to facilitate cross-functional and cross-cultural collaboration.

• Experience in Thailand and SEA: A strong preference for candidates who have lived, studied, or worked in Thailand, with familiarity with local languages and cultural insights.

• Familiarity with social media platforms, e-commerce trends, and digital marketing practices specific to Thailand and SEA.

• Ability to navigate a fast-paced, dynamic environment and adapt to evolving market needs.