UFS CMI Manager

Responsibilities:

• Act as a catalyst to drive analytic driven business decisions. Serve as the trusted data and research methodology consultant to different functions across the organization.

• Partner the Marketing Leadership Team and the UFS Leadership Team in SEASA, focusing on REGIONAL SEASA and Thailand, Vietnam and Malaysia.

• Play a key role in driving cross categories insights, portfolio opportunities via using multiple sources of data.

• Blend consumer & market data and other performance metrics (e.g. financial) to look at business performance holistically.

• Drive Category/portfolio Development & Customer Centric Innovation. Lead category portfolio strategic analysis: provide insight and identify business opportunities from market understanding & analysis

• End to End management of research processes, including

• Analyze and diagnose the business to identify critical questions and knowledge gaps to develop a full CMI learning plan, recommending the optimal research methods and plans to close the knowledge gaps

• Lead research projects and partner effectively with research agencies

• Lead research debrief and discussions with key stakeholders, and effectively influence business decision makings

• Able to transform findings into powerful and actionable recommendations (CMI POV)

• Integrate and consolidate multiple sets of quantitative and qualitative learning to create more impactful insight solutions

• Design and facilitate insight and strategy co-creation workshops with internal business partners and external consumers/operators to secure the IMPACT OF the insights. CMI work does not end with presenting the results, but when securing action from the teams.

• Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose

• Ability to identify key areas that CMI can play an even stronger role in business discussion & decision, and turn to systematic approach via leveraging CMI capacity, data and tools.

• Ability to design, co-design, develop new methodology with support from internal / external partners.
  

Qualifications:

• At least 5 years work of managerial experience in market research, CMI or marketing

• Experience in FMCG business; Experience in Food & Beverage related categories are preferred

• Experience in Digital marketing and eCommerce related projects are preferred

• Passion for uncovering human truth

• Proactively initiate and lead

• Strategic thinking and effective influencing

• Integrative thinking, strong analytical skills

• Strong communication skills, charismatic presenter

• Solid business written skills (English)

• Comprehensive understanding of quantitative and qualitative research techniques

• Effective project management, disciplined and puncture

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• You are still responsible for your own results and as a team leader, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

• Accountability and responsibility

• Ability to challenge established norms in a constructive way and drive change.

• Ability to manage a large and complex set of stakeholders & hold others accountable.

• Experience of working effectively in cross functional teams.

• Ability to influence senior stakeholders.

• Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

• PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for own wellbeing and resilience.

• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.