Assistant Manager, Grab Marketing Service - GrabMart

The Day-to-day Activities

• Analyse short to medium term issues impacting demand growth in the business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
• Scope advanced statistical analyses and predictive modelling in collaboration with the relevant teams
• Forecast spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles
• Build presentation to influence senior stakeholders and enable data driven decision making
• Design efficient promo structures and other initiatives to drive demand growth in the Payments business and work with cross-functional teams to execute
• Manage budget allocation and track cost from initiatives in collaboration with Finance

Qualifications

• A minimum 4 years of relevant work experience in financial services, management consulting or technology firms
• Confident in processing and analysing complex data sets using Excel (Essential)/Tableau (Preferred)
• Working knowledge of SQL is preferred but not essential
• Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
• Ability to see big picture while not losing sight of details
• A start-up attitude – willing to work hard to get things done