MarTech Campaign Manager

Responsibilities

• Plan and execute end-to-end marketing campaigns using MarTech tools, including MoEngage, Marketo, Braze, and similar platforms.
• Develop a deep understanding of the target audience, market segments, and customer personas to create personalized and impactful messaging.
• Collaborate with cross-functional teams, including marketing, design, and engineers, to develop marketing assets such as push notifications, email campaigns, and other relevant materials.
• Utilize data and analytics to measure campaign performance, identify key insights, and make data-driven decisions to optimize campaigns for maximum impact.
• Conduct A/B testing and other experiments to improve campaign effectiveness and conversion rates.
• Stay updated on industry trends and emerging MarTech tools to identify new opportunities for enhancing campaign performance and customer engagement.
• Monitor and report on campaign metrics and KPIs, regularly updating stakeholders and senior management.
• Work closely with marketing automation and data teams to ensure seamless integration of MarTech tools and platforms.

Required Skills And Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.
• Proven experience of at least 3 years in planning, executing, and optimizing marketing campaigns, preferably in a MarTech-focused role.
• Strong knowledge and hands-on experience with MarTech tools such as Insider, MoEngage, Adobe Marketing Cloud, or similar engagement platforms.
• Proficiency in data analysis and ability to translate insights into actionable recommendations.
• Excellent project management skills, with the ability to prioritize and manage multiple campaigns simultaneously.
• Strong analytical and problem-solving abilities, with a keen eye for detail.
• Excellent written and verbal communication skills.
• Familiarity with marketing automation platforms and CRM systems is a plus.
• Ability to thrive in a fast-paced and dynamic environment.
• Proficiency in English and Thai languages is required.