Insights Assistant Manager / Manager

Responsibilities

Serve as a thought partner for internal businesses by:

• Interpreting business team's objectives and translating them into effective research design (including qualitative, quantitative, desk research, etc.)
• Helping business teams develop precise hypothesis statements
• Helping distill research into insights that drive/influence business decisions and strategies
• Conduct market research studies (e.g., surveys, focus groups, field work, interviews, etc.) to understand trends/behaviors and competitive movements
• Analyze LINE internal data to pull relevant user behaviors and insights
• Work with strategy and HQ teams on data analysis and insights-based initiatives
• Manage external research agencies to ensure smooth and successful project delivery aligned with internal teams’ expectations
• Monitor progress and manage each research project to ensure that the project is finished on time and achieve the goals set
• Conduct market monitoring/tracking research (quarterly/yearly) and/or ad-hoc secondary research assigned by management by gathering information on consumers, competitors and market conditions
• Develop/launch/review/revise questionnaires and conduct analyses
• Convert complex data and findings into comprehensive formats, such as tables and graphs
• Summarize and share key findings, implications as well as recommendations to key stakeholders
• Collaborate and communicate with service/business teams to standardize the workflow

Qualifications

• Bachelor’s or master’s degree in Marketing, Statistics, Business Administration or a related analytical field
• 4-5 years of work experience in consumer insights, market research, and analytics
• Experience using/leveraging various research methods (both qualitative and quantitative) and ability to conduct statistical analysis and work with large data sets
• Proficiency with SPSS, Amos, or other statistical tools (Additional proficiency with Tableau is a plus.)
• Expert proficiency in Microsoft Office (Excel and PowerPoint)
• Strong analytical and structured thinking skills
• Strong presentation and communications skills, both written and verbal
• Strong project management skills coupled with ability to prioritize and juggle multiple projects at the same time
• Team player: Open-minded with a positive attitude and likes to work in an agile way
• Ability to work both independently and as a member of a cross-functional team
• Native proficiency in Thai and professional proficiency in English (both speaking and writing)