Commercial Director, Marketing Mix

Responsibilities

• Build and deliver the Sales/Commercial Management Strategy to launch our Marketing Mix practice
• Achieve revenue goals by recognizing potential opportunities with clients to drive profitable sales.
• Lead and deliver compelling sales pitches, presentations, and product demonstrations to a broad range of audiences, from C-level executives to individual contributors. Recognize potential opportunities with clients to drive sales
• Develop customer relationships with Marketers; establish, and implement strategies for launching the Marketing Mix business unit focusing on developing pilots and building the customer base
• Set appropriate metrics for sales pipeline generation, accurate pipeline reporting and sales forecasts reporting up to sales leader
• Maintain relationships with key project stakeholders (including product, technology and delivery teams) to ensure project satisfaction.
• Collaborate with product leadership to incorporate product features and benefits into NIQ Marketing Mix solution
• Coordinate market research to identify trends, competitive landscape, and customer behaviors that inform GTM strategy
• Collaborate with ADs to find opportunities for NIQ Marketing Mix implementation
• Apply a thorough understanding of the marketplace, industry trends, and products to all management activities and strategic sales decisions
• Leverage and coordinate cross-functional internal teams (Product Leaders, Operations, Finance, Legal, HR) to efficiently navigate complex sales cycles

Qualifications

• Min 6 - 8 years of related experience
• Solid sales skills and developed sales expertise in target scope.
• You love building from scratch and establishing a Marketing Mix business unit.
• You know how to design the right Marketing Mix sales strategies and action plans, all while creating a motivating culture of success.
• You are well known in the industry and have a broad set of market and industry contacts and existing relationships.
• Facing challenges to achieve goals fuels you.
• Successful collaborations feel energizing. Dealing with clients presents exciting opportunities to create common clarity and understanding.
• Solid understanding of Marketing Mix, data analytics industry, business model, products, services and solutions.
• Solid understanding of market trends and its interdependencies impacting customers.