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    SEA Marketing Innovation Manager

    Full-Time
    Bangkok, Thailand
    Posted: July 24, 2024
    Position Details

    How you will contribute:

    Innovation strategy and pipeline

    • Provide input – where necessary – to develop the BU innovation strategy and targets
    • Recommend ideas and opportunities to develop the innovation pipeline


    Innovation projects: Project Owner

    • Build robust product activity requests (inc consumer need to solve for, the type of innovation, desired ATO / launch date)
    • Develop consumer-led, financially profitable high level business cases (includes clarity on scope and decision-making parameters)
    • Develop and deliver creative Marketing concepts and ideas – aligned to consumer need (interact with consumers as appropriate)
    • Develop the launch plan in partnership with the Category Planning / Sales teams
    • Track / monitor performance and recommend corrective actions if needed
    • Throughout the innovation project:
    • Ensure the project team is clear on the project scope and objectives (to be done at an early stage in the project)
    • Gather input from the cross-functional teams and take decisions to ensure the project is consumer-led and delivers on its objectives– within the agreed scope, financial, resourcing “parameters”. Escalate if decisions outside agreed parameters are needed
    • Lead the project at stage gate reviews
    • Ensures excellence in launch execution
    • Partners with the PCM to ensure the accuracy of the information uploaded into Accolade (working with other project team members)


    Capability building

    • Be the voice of the consumer (ensuring the project is focused on long-term consumer need) and educate project team members, as required


    What You Will Bring

    • Unearthing and applying insights to innovation
    • Strategic thinking applied to identify consumer opportunities and portfolio management
    • Ideas development and evaluation to build healthy pipeline
    • Product and pack excellence
    • Analytical skills, business acumen and commercial plan building
    • Ability to work collaboratively with external partners ( design, innovation and research agencies) as well as with-functional teams ( MSC, R&D, category planning, sales, I&A, etc...)
    • Project management


    Particular focus areas for BTC / complex innovation Project Owners

    • Enhanced strategic skills to identify white space opportunities – strategic foresight
    • Enhanced ability to identify, assess and react to consumer need
    • Ability to write compelling briefs based on consumer need to address / problem definition, rather than a pre-defined answer
    • Complex problem-solving skills / out of the box thinking
    • Diverging and converging mindset
    • Dealing with ambiguity and iterative processes
    • Experimentation mindset
    • End-to-end enterprise – and long-term – thinker
    • Transformer vs performer mindset and skills
    • Agile ways of working (scrum, iteration)
    • Risk taking / risk management



    Skills
    Business Case Preparation
    Market Analysis
    Ideas Development
    Problem Solving
    Project Teams

    Functions
    Marketing

    Job Overview

    Job Type:

    Full-Time


    Company

    Mondelēz International  logo

    Mondelēz International

    12 active jobs

    Industry:

    Consumer Goods, Retail & E-Commerce

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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