PRINCIPAL RESPONSIBILITIES: (Include but not limited to :)

Main Responsibilities

• Develop, deliver and review the Vacation Ownership business's marketing strategy, in line with the organisation's business plan
• Identify marketing opportunities by identifying consumer requirements, defining market, and competitor's strengths and weaknesses
• Develop and implement lead generation campaigns that support the overall sales strategy and increase the quality and quantity of leads using tools such as: paid search, SEO, content marketing, events, webinars, email, list buys, strategic partnerships, conferences/events, and social media
• Coordinate and facilitate events in South East Asia with the goals to either sell Mini-vacation packages or to generate leads
• Measure and monitor Mini-vacation tour generation activity to ensure predictable pipeline building
• End to end management of online programs including content development, campaign set up, landing page creation & optimization, testing and analysis industry functions as necessary, and provide feedback and information on market trends
• Develop marketing and promotional opportunities to enhance member engagement and occupancy at club's resorts, and to ensure that the front-line business's key performances are achieved
• Manage and maintain marketing campaigns in the company’s system to ensure that all details are correct and up-to-date
• Communicate with relevant parties about existing and new campaigns

Key Position Criteria

• BS/MS degree in marketing or related fields
• 5+ years of experience in marketing
• Fluent in English and at least one local language in South East Asia
• Excellent understanding of the online space
• A strong track record of positioning an organization to achieve tangible outcomes in a competitive communications environment
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in marketing and measurement
• Excellent written and verbal communication skills including the ability to build relationships with key stakeholders across all levels of the business
• Demonstrated empathy and the ability to build upon other people’s ideas
• Proven ability to implement alternative methods to achieve goals in the face of obstacles
• Intermediate to advanced skills in Microsoft Office applications
• Understanding of design concepts
• Demonstrated ability to multitask and coordinate a number of projects
• Attention to detail